Key outcomes
Twice VIP
🏆🏆🏆🏆
The Whirlpool app won the Twice VIP
consumer tech award for streamlining daily tasks.
4.2+
⭐️⭐️⭐️⭐️
The app went from low 2s to 4.2+ stars rating on both iOS and Android after the redesign
$250k+
💰💰💰💰
As a part of the VMax subscription launch,
3 revenue streams were generated through subscriptions and replenishment.